Dr. Duy Dang-Pham
Senior Lecturer in Management Information Systems
RMIT University Vietnam
Co-founder & CEO
NetIQ
Biography
Every organisation has two structures: the one on the org chart, and the one that actually determines how knowledge flows, how trust is built, and whether a new technology takes root or quietly dies. My work is about the second one.
I'm Dr. Duy Dang-Pham — Senior Lecturer in Management Information Systems at RMIT University Vietnam co-founder of NetIQ, and a researcher who has spent 15 years asking one persistent question: How do the human networks inside organisations shape the way technology is adopted, knowledge is shared, and security is maintained?
My approach is deliberately human-centric. In a moment when organisations are under enormous pressure to adopt AI, I am less interested in the technology itself than in the people it must work through. AI adoption succeeds or fails not because of the algorithm — but because of whether the right people, in the right positions of informal influence, believe in it and carry it forward. ONA gives us a rigorous, evidence-based way to find those people and empower them. That is what I mean by network intelligence.
My research covers three interconnected areas:
- information security governance — examining why people comply with or deviate from security policies and how organisations build security-positive cultures;
- organisational network analysis — multiplex ONA methods mapping five relationship layers simultaneously to reveal how organisations actually function; and
- AI adoption strategy — including the identification of AI champion archetypes that drive grass-roots adoption.
Conducted primarily in Vietnamese and Southeast Asian contexts, this work has produced 70+ peer-reviewed publications in highly ranked academic journals such as Computers in Human Behavior, Information & Management, Information Systems Frontiers, and Computers & Security, and three co-edited book volumes of Information Systems Research in Vietnam.
If you lead an organisation navigating AI adoption or digital transformation, the question I hear most often is: "We've done everything right on paper — why isn't it working?" The answer is almost always in the network. The champions you've appointed don't hold informal influence. The knowledge you assumed was flowing freely is pooling in silos. The resistance you're encountering isn't irrational — it reflects relationship structures the strategy never accounted for.
NetIQ exists to make those structures visible, and to help you design interventions that work with your organisation's real architecture, not against it.
- Explore my research — Research & Publications
- Work with NetIQ — NetIQ
- Invite me to speak — Speaking
Academic & Professional positions
In this senior leadership role within The Business School, I oversee the department's research strategy and innovation agenda — driving research quality, building academic capability, fostering industry and community engagement, and advancing RMIT Vietnam's position as a leading research institution in Southeast Asia.
As HDR Coordinator and Designated Authority for Higher Degree by Research in The Business School, I lead and mentor both PhD candidates and supervisors, uphold the university's HDR standards, and shape school-specific doctoral strategy — supporting the next generation of researchers in information systems, digital business, and related fields.
Teaching and conducting research across digital transformation, data analytics, and information systems at RMIT University Vietnam. Key contributions in this role include co-founding the Vietnam Chapter of the Association for Information Systems (VAIS); securing, as part of a research team, an external grant of approximately USD 220,000 for research on applying social media data analytics to promote vaccination support for people with disabilities; and co-editing a Springer book series on information systems research in Vietnam.
Teaching the MBA-level course Innovation Through Digital Technology (BUSM7045), equipping senior professionals with frameworks and tools for leading technology-driven innovation in their organisations.
Co-founded VAIS, the Vietnamese chapter of the Association for Information Systems — the world's leading professional association for information systems research, teaching, and practice. Under VAIS's stewardship, Ho Chi Minh City hosted the Pacific Asia Conference on Information Systems (PACIS 2024), the largest regional IS research and industry conference in the Asia-Pacific.
Conducting independent research and needs assessments on digital transformation and the adoption of international standards in Vietnam, engaging professionals across the private and public sectors through in-depth interviews and workshops to inform BSI's advisory and standards development work in the region.
Appointed as a Fulbright Scholar-in-Residence at Gonzaga University under the US State Department's Fulbright Scholar Program — delivering lectures, workshops, and research seminars on AI strategy, Organisational Network Analysis, and digital transformation to students and faculty, while deepening cross-cultural perspectives on technology adoption and organisational change.
Delivered the online course Data Analytics for Business, equipping postgraduate students with practical skills in data-driven decision-making and analytical tools for business contexts.
Led the two largest programs in RMIT Vietnam's School of Science, Engineering & Technology — Bachelor of Engineering (Software Engineering) (Honours) and Bachelor of Information Technology — managing a team of 18 academics while maintaining enrolment growth through the COVID-19 pandemic, expanding the teaching team from 9 to 18 within five months, and championing the successful launch of the Bachelor of IT in Hanoi, five new Minor streams in Vietnam, and the PhD program in Computer Science and IT at RMIT Vietnam. Maintained strategic relationships with 20+ industry partners including Microsoft, IBM, Ericsson, VNG, KMS Technology, ABB, Bosch, and Intel. Recognised with the "Living RMIT's Values" award in 2021.
Served as Research Cluster Lead (Computing Technologies) and Stream Lead (Data Science & Artificial Intelligence) in the School of Science and Technology, teaching and coordinating courses including User-centred Design, Machine Learning, Technology Leadership, and Practical Data Science. Conducted research on behavioural information security, social network analysis, and innovation management; supervised PhD candidates; secured USD 71,000 in research funding; and maintained active industry partnerships with organisations including Grab, Lazada, Alibaba, VNG, and Zalo.
Completed doctoral research in information security and social network analysis while supporting the teaching of logistics and supply chain management courses across online and face-to-face modes — serving approximately 100 students per semester, including incarcerated students and students in rural areas with limited connectivity. Helped lift student satisfaction in Supply Chain Analysis and Design above 90% in Semester 2, 2014, contributing to the team's College of Business Recognition Award.
Implemented financial and retail ERP systems (SunSystems and RetailPro) for enterprise clients in Vietnam — analysing business requirements, designing add-in tools, consulting on system architecture, and delivering training to internal and external users.
Education
Awards & Honours
Teaching
My teaching spans undergraduate and postgraduate levels across three schools at RMIT University Vietnam, and reflects the same applied, human-centric orientation that drives my research.
In The Business School (2021–present), I teach courses including Technology Futures (MBA), Business Information Systems, and Organisational Analysis — equipping students with frameworks to navigate digital transformation, evaluate emerging technologies, and lead with data. Earlier, in the School of Science, Engineering & Technology (2018–2021), I taught more technically oriented courses including Machine Learning, Data Structures & Algorithms, User-centred Design, and Technology Leadership — bridging computer science fundamentals with the organisational and human dimensions of technology. My teaching career began in the School of Business IT & Logistics at RMIT Melbourne (2014–2017), where I taught logistics and supply chain management while completing my PhD.
I have supervised eleven PhD candidates across doctoral programs in Management, Business, and Computer Science — five of whom completed their degrees between 2022 and 2026 — with active research projects spanning digital transformation in healthcare, AI-powered customer experiences, workplace learning, and online education. I also supervise undergraduate capstone projects through industry partnerships with organisations including Navigos Group and the Oxford University Clinical Research Unit (OUCRU), connecting students with real-world research and development challenges.