Research
Research focus
My work sits at the intersection of network science, organisational behaviour, and applied AI — producing actionable frameworks for practitioners and contributions to top IS venues.
Organisational Network Analysis
Using multiplex network methods — Work Advice, AI Support, Trust, Information, and Collaboration ties — to reveal the invisible architecture of how organisations actually function.
Learn about ONAAI Champion Programs
Identifying Oracle, Broker, and Silo-Buster archetypes within organisations using betweenness centrality and community-detection algorithms to drive grass-roots AI adoption.
Learn about AI ChampionsInformation Security Governance
Examining how individuals, teams, and organisations protect digital assets — from end-user security behaviour to enterprise-level governance frameworks in Vietnamese and ASEAN contexts.
Explore researchDigital Transformation
Studying how organisations navigate large-scale technology change — change management, knowledge transfer, technology acceptance, and the social dynamics underpinning successful transformation.
Explore researchConsulting & Training
NetIQ spotlight
NetIQ is the Vietnamese consulting and training firm I co-founded to bring Organisational Network Analysis and AI strategy to organisations across Vietnam and Southeast Asia. We help leadership teams identify AI champions, map influence networks, and design evidence-based AI adoption programmes.
- ONA Consulting & Diagnostics
- AI Strategy Training for Executives
- AI Champion Program Design
- Research & Advisory Services
Selected milestones
Recent highlights
Served as Fulbright Scholar-in-Residence at Gonzaga University, Spokane, USA — delivering lectures on AI strategy and ONA to American students and faculty.
Co-authored research on AI champion identification using ONA, introducing Oracle, Broker, and Silo-Buster archetypes that guide enterprise AI adoption programmes.
Published multiplex Organisational Network Analysis methodology combining five network layers — Work Advice, AI Support, Trust, Information, and Collaboration — in leading IS outlets.
Received Best Paper Award (1st Runner-Up) at the Australasian Conference on Information Systems (ACIS 2020).